A New Parkside

Reinventing Parkside

The digital landscape is constantly evolving, and businesses need to keep up in order to remain competitive. At Parkside Web Development, we believe in leveraging technology to make small business operations more efficient and scalable. That’s why we’ve undertaken a complete redesign of our website—bringing a fresh look, improved performance, and a sharper focus on automation solutions.

Our goal with this redesign was to create a site that not only reflects our expertise in small business automation but also delivers a seamless experience for visitors. We wanted a website that is fast, easy to navigate, and built to help small businesses discover the benefits of AI-driven workflow automation. To achieve this, we implemented Gatsby for superior performance and SEO, while continuing to utilize AWS services such as CloudFront, S3, API Gateway, Lambda, and MongoDB for a robust and scalable backend.

This redesign isn’t just about aesthetics—it’s about building a platform that aligns with our mission to help small businesses streamline their operations. With clearer messaging, improved usability, and a strong technical foundation, Parkside Web Development is now better positioned to support business owners looking for innovative automation solutions.

Why We Redesigned the Parkside Website

As technology and user expectations evolve, so must the digital presence of any business. Our previous website served us well, but it lacked the performance and clarity needed to reflect our growing focus on automation and AI-driven solutions. The new Parkside Web Development site is designed to bridge that gap, offering a more engaging, high-performing experience for visitors.

One of the biggest drivers behind this redesign was the need to improve SEO and site performance. The previous version, while functional, didn’t fully utilize modern web technologies to enhance speed and discoverability. With Gatsby, we now have a static site with dynamic capabilities, resulting in significantly faster load times and better rankings in search engines.

To provide some context, here’s a look at the old site:

Beyond technical improvements, we also wanted to clarify our messaging. The new site better highlights our automation solutions, making it easier for small business owners to understand how we can help them streamline operations. From better navigation to improved content structure, every element of the redesign was aimed at making the user experience smoother and more intuitive.

In the next section, we’ll take a deeper look at the technology powering the new Parkside Web Development website.

The Technology Behind the New Parkside

A major goal of this redesign was to ensure that our website was not just visually appealing but also technically superior. To achieve this, we transitioned to Gatsby, a static site generator that provides blazing-fast performance and enhanced SEO benefits.

Why Gatsby?

Gatsby allows us to generate a fully static website that pre-renders content, ensuring lightning-fast load times. With built-in optimizations such as image lazy loading, prefetching, and efficient handling of static assets, it significantly improves the user experience while boosting search rankings.

We also leveraged Gatsby’s plugin ecosystem to enhance our site's capabilities. Here’s an example of how we configure Gatsby to optimize images and improve SEO:

module.exports = { siteMetadata: { title: 'Parkside Web Development', siteUrl: 'https://www.parksidedev.com/', description: 'Helping small businesses streamline operations through automation.', }, plugins: [ 'gatsby-plugin-sass', 'gatsby-plugin-sitemap', 'gatsby-plugin-image', 'gatsby-plugin-sharp', 'gatsby-transformer-sharp', { resolve: 'gatsby-source-filesystem', options: { name: 'content', path: `${__dirname}/content/`, }, }, ], };

Still Powered by AWS

While Gatsby handles the static front-end, we retained our existing AWS infrastructure to manage dynamic elements. Our backend continues to leverage:

• CloudFront & S3 for lightning-fast content delivery.
• API Gateway & Lambda for handling serverless API requests.
• MongoDB for storing and retrieving dynamic data efficiently.

By combining Gatsby with AWS, we created a high-performing, scalable, and cost-efficient platform that ensures a seamless experience for our users.

In the next section, we’ll explore the key enhancements that make this redesign more powerful than ever.

Key Enhancements in the Redesign

This redesign wasn’t just about updating the technology stack—it was about making real improvements that benefit our users. Here are some of the key enhancements that make the new Parkside Web Development website more powerful than ever:

A Cleaner, More Modern Design

We revamped the entire UI/UX to create a more intuitive and engaging experience. Navigation is now more streamlined, making it easier for visitors to find what they need quickly.

Performance Optimizations

We conducted a Lighthouse performance audit before and after the redesign to measure the improvements in speed and SEO. The results speak for themselves:

By switching to Gatsby and leveraging AWS infrastructure, we significantly improved page load times. Visitors can now access content almost instantly, which not only improves user experience but also boosts SEO rankings. By switching to Gatsby and leveraging AWS infrastructure, we significantly improved page load times. Visitors can now access content almost instantly, which not only improves user experience but also boosts SEO rankings.

Improved Messaging and Content Structure

The new site puts automation and AI-driven solutions front and center. We refined our messaging to ensure that small business owners can easily understand how our services help them save time and increase efficiency.

Enhanced Accessibility and Mobile Experience

Recognizing the importance of accessibility, we implemented improvements to make the site more inclusive. The design is fully responsive, ensuring an optimal experience on any device.

In the next section, we’ll dive into how these changes directly benefit small business owners and why this transformation matters for our clients.

The Future of Parkside Web Development

The relaunch of Parkside Web Development marks an exciting step forward in our mission to empower small businesses with cutting-edge automation solutions. With a modernized design, a faster and more powerful infrastructure, and a clearer message, we’re better equipped than ever to help business owners streamline their operations.

But this is just the beginning. We’re committed to continuous improvement—introducing new features, expanding automation capabilities, and refining the user experience to better serve our clients. Whether it’s integrating AI-driven workflows, enhancing customer support tools, or optimizing business processes, Parkside Web Development will keep evolving to meet the needs of small businesses.

If you’re ready to take your business to the next level with automation, let’s talk. Our team specializes in streamlining workflows and implementing AI-powered solutions that save time and improve efficiency.

Book a free consultation today and let’s explore how we can optimize your business operations together.

Thank you for joining us on this journey. We can’t wait to help your business thrive with smarter, more efficient solutions!